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Editorial illustration of a handheld console and sales charts separated by glass from thought bubbles about price, empty shelves and an unused bedside table.
AI-generated editorial illustration about the limits of reading consumer motives from quarterly sales data; it is not Nintendo artwork or a documentary image.AI-generated editorial illustration: Nowpinion / OpenAIAI-generated editorial illustration. It is not Nintendo artwork, a product image or documentary evidence.

fact-check

Nintendo's Q1 spreadsheet cannot read a Switch 2 owner's mind

A popular earnings breakdown gets most of Nintendo's figures right, then asks them to prove why consoles sold, which games people want and what millions of owners feel. The spreadsheet never says.